Product Information

1.Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing , 3 .Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning , 6. Buying Motives , 7. Introduction to Marketing-Mix , 8. Product and Product Planning, 9. New Product Development, 10 Product Life-Cycle , 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels , 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods , 15.Pricing Policies, Strategies and Price Determination , 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18 .Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion , 21. Publicity and Public Relation , 22. Marketing Research and Information System, 23. Consumer Behaviour .